A library of over 50+ business focused interviews with top indie devs sharing on topics like pitching, finance, cash-flow, marketing, strategy, publishing and more
December Interviews Just Released - Mobile Games Focus 
CLEMENT PEVRIER
Creator 
ANA THE GAME
Creating a hit mobile game as a new indie dev, with no development experience whilst working 9-5 in a day job 
  • Understand the process of putting together a game concept, planning and executing it
  •  Explore new channels and revenue streams for your game
  •  Understand self-publishing and publishing with a publisher and work out how to get the best deal  
Build innovative thinking & planning processes to create a rock-solid games studio that creates successive hits
  •  Design idea testing and game launch processes that create successive hits
  •  Create design and production templates that drive quality and efficiency
  • Get strategic about marketing before spending money – pinpoint the platforms and target audiences you want to reach and be creative in reaching them with new messages and approaches
CHRISTIAN HAJA
Biz Dev Manager 
SEAL MOBILE GAMES 
ALEX KOZACHENKO 
President
HYPERBEARD
How HyperBeard Built a Growing Mobile Games Studio Based in Mexico City with Multiple Runaway Hits Aimed at the Casual Gamer Market 
  •  Explore the strategy behind existing hits and plans to create more 
  •  Understand how to get mobile game user experience and marketing to a gold standard level  
  •   Master maximum exposure through IOS and Android game stores 

January Marketing Focus - Early Release 
Master Reddit as a Powerful Tool for Indie Games Marketing 
  • Analyze the ingredients behind successful front-page posts on Reddit
  •  Master techniques for achieving upvotes whilst including Callsnto Actions that get results
  •  Understand how to drive upvotes without manipulating – explore the boundaries    

ELYOT GRANT
Founder
LUNARCH STUDIOS 
Co-Creator @
PRISMATA 
Day Four
Thursday 1st February '18
10:00 AM - 12:00PM PST
Pitch to Games Investors 
Meet a team of publishers, investors and agents looking to invest and promote the right games and people. This is a unique chance to gain access to a global pool of games business investors and influencers.
  •  Get your game in front of a panel of proven investors
  •  Mobile games 
  •  eSports  
  •  STEAM  
  •  Console
  •  PS3
  •  Xbox 
  •  Nintendo 
  •  Wii
  •  iOS
  •  Android 
20 carefully selected Indies will have the chance to pitch live to a panel of 30 investors from across the world.

 Indies will have 5 minutes sharp to show their pitch in front of a panel of investors and get feedback in realtime. Those successful will be contacted by investors and referrals will be published on the event site.
Indies have to be registered and submit a pitch deck in advance in order to be selected. There’s a lot of interest in this so, if you’re an Indie, book early if you want to be involved. 



Have an Awesome Career as an Indie Dev
Thursday 1st February  '18
12:00PM - 1:45PM PST
12:00pm PST
Land an Ace Job at Your Dream Studio From Your Bedroom
  •  Land your dream job without going to College
  •  Develop a game from your bedroom and prove that you can take a project from concept to release  
  •  Build your skills by collaborating on Indie games 
12:25 pm PST
Get Your First Game Released and Visible: The Final 20%
  •  Build a business plan
  •  Develop project management skills  
  •  Build the skills to do the final 20% and market the game and get it known 
12:50 pm PST
Build Your Game Development Experience By Working on Modifications 
  •  Prove your project management skills and commitment by seeing games modifications through to the end
  •  Work with an existing community of developers and users 
  •  Understand how to increase market share 
1:15 pm PST
Ask Us Anything Time 
1:45 pm PST
End of Young Developers Free Day 
EVERYTHING STRATEGY
How Prison Architect Sold Over 3 Million Units Without a Publisher: 
The How of Managing the Business of a Hit Game 
• How to build an awesome game concept
• Do your own crowdfunding and build your own community
• Continuing to profit from a hit game over the long-term
• Avoid the pitfalls when managing a hit game
• Now what? Working on new hits for the future
MARK MORRIS
Managing Director
INTROVERSION SOFTWARE
(Prison Architect)
Timeless Wisdom from 7000+ Deals: Plan, Pitch & Execute for a Solid Career in Game Development 
• How to hone the three magic ingredients for making money as an indie
• Lessons learned from highs and lows from 7000+ deals and what not to do as an indie dev
• Ways to stand apart in from the crowd and be remarkable
ED DILLE
Chairman & CEO
FOG STUDIOS
(7000+ GAMES)
How Binary Bubbles Pivoted their Business Model in a difficult Mixed Reality Ecosystem to Thrive as an Indie Studio 
• Challenges of virtual and mixed reality market and complex ecosystem
• Understanding how to overcome difficulties in your business and use your skills and insight to pivot
• The importance of relationship building and exploring new business models and sectors
• What does the future of Binary Bubbles look forward to?
LISA WONG
CEO
BINARY BUBBLES
AMIT TISHLER
Chief business Development Officer
BINARY BUBBLES
The Business Story Behind Super Giant Games' 3 Original Style Hits: Bastion, Transistor & Pyre 
•Creating a vision and funding the first game, Bastion and working out how to launch two more original and new games 
• Managing the major curve-balls that come up frequently when running your own studio 
• Understanding the importance of a small and experienced team for being able to get things done 
AMIR RAO
Co-Founder
SUPERGIANTGAMES
(Bastion, Transistor & Bastion)
GREG KASAVIN
Creative Director
SUPERGIANTGAMES
(Bastion, Transistor & Bastion)
GAVIN SIMON
Co-Founder
SUPERGIANTGAMES
(Bastion, Transistor & Bastion)
Launch Your Game in China: A Map for Breaking into the Chinese Indie Games Market 
• Mapping out the publishing market and channels for distribution in China
• Don’t go cliché with pandas and dragons, get your localization right for the market including game play, monetization and culture
• Find out how to work out the costs for a China launch
HAMUDI MATOUGH
 COO
GAME PLUS
International Advisor
GMGC
The Game that Sold 250K Units in the 1st Week
 Analyzing a Disruptive Strategy:  HELLBLADE: SENUA’S SACRIFICE  
• Deep dive into the creation and execution of a disruptive game concept, commercial model and strategy
• Establish how to use high quality development diaries to underpin community building
• How Ninja Theory built a AAA game on an indie budget including sophisticated experience capture
• How to incorporate controversial themes into games through meaningful cross-industry partnerships
DOM MATTHEWS
Commercial Director
NINJA THEORY 
(Hellblade: Senua's Sacrifice)
Stay Sane in the Game: Look After Yourself & Have a Great Career in Indie Games 
• Why no one is talking about the reality of hospitalization and burnout for indie devs
• Ways of handling the tidal wave of aggression on social media when you’re already stressed, overworked and tired
• How to not lose your mind when you’re doing everything: development, marketing, PR, finances, contracts…
MIKE WILSON
Co-Founder 
GOOD SHEPHERD ENTERTAINMENT &
DEVOLVER DIGITAL
Board Member 
 THIS THIS
Puzzle Quest Series: What Games as a Service (GaaG) Can do for the Long-Term Success of Your Studio  
• Making GaaS the foundation of your studio model to create longevity, manage cash flow and keep hold of your staff
• Building a F2P (Free to Play) model that strikes the balance between monetisation and creating happy return gamers
• How F2P and how this business model is evolving in 2018
STEVE FAWKNER
Founder
INFINITY PLUS 2 
(Puzzle Quest, Gems of War & Warlord Series) 
Getting Creative with Your IP: Reaching New Markets & Building New Revenue Streams 
• What’s the future of entertainment IP and how can you capitalise on your brand 
• What Transmedia looks like exploring VR, video, community groups, meet-ups & apps 
• What cross-industry partnerships look like and how to create win-win deals
TOBIAS  SJÖGREN
Managing Director 
WHITE WOLF ENTERTAINMENT
 (Sister Co. PARADOX INTERACTIVE)
How to increase your royalty from 20 cents per unit to $3 a unit using licenses
• Step by step process for negotiating higher royalties per unit
• Identify ways to secure valuable licenses that are out of date or that the big studios have not been fast enough to act on
• Steps for ensuring you hold the licence no matter what 
SIMON BAILEY
Co-Founder
BUSINESS OF INDIE GAMES
& 65+ Games Published
Our Offer 
To You
  •  We poll you every month on what you need
  •   We go away, research and create it for you
  •  3-5 new interviews every month on topics you decide 
12 Months 
B-I-G Developers
  •  40 Business Case Studies & Interviews topics you choose
  • 12 Business Guides & Tool - YOU DECIDE ON WHAT 
  •  12 Discord Clinic/AMA with top developers & games business people 
Join a dedicated crew of business minded indie devs focusing on commercial success 
EVERYTHING MONEY
Weathering the Storm: How to Keep Your Studio Alive in Lean Times & Make Money for the Long-Term 
• Work out your ultimate vision for your studio (fund awesome indie games, mergers & acquisitions & work for hire
• Explore the crunch-point scenarios that can come up and others have survived
• Ways to raise cash quickly from low hanging fruit when you’re in trouble
• Tips for getting the best possible deal from publishers and clients
DES GAYLE
Founder
ALTERED GENE
How Defiant Dev built a Studio from Scratch: Balancing Work for Hire & Indie Development 
• Getting the process right for work for hire and shipping on time and budget
• Strengthening the pitching, commercial and negotiation skills needed to succeed
• Forecasting game consumer trends two years out and learning to trust your gut 
Raising the quality of development to AAA without the budget
Morgan Jaffit
Co-Founder
DEFIANT DEV
(HAND OF FATE 2)
How Indies Regardless of Size, Reputation or Experience Can Get Funded on Kickstarter No Matter What
• It’s all about the game, strategy and marketing
• Nail your Kickstarter page, video and pledge innovation
• Build a zealous community of supporters – new and existing
• Build a supporter-base and utilize social media for your campaign to go viral
• Truth, myth and fiction: Make crowdfunding decisions based on numbers, not hearsay
ANYA COMBS
Games Outreach Lead
KICKSTARTER
Getting Investment Ready & Creating a Live Operations/Games as a Service (GaaS) Business as an Indie 
• Understand what you need to do to become investment ready as a studio
• Building a strategy for working with different types of investors and sources of finance 
• Establishing how GaaS can work for new and established games as a strategy 
• Planning & forecasting development and marketing for GaaS
ELLA ROMANOS
Director
FUNDAMENTALLY GAMES
& ROCKET LOLLY GAMES
Show Me The Rupees: Financing Your Game
• How a publisher can provide a competitive edge for marketing & distribution and what a bad deal looks like
• Working with an investor who wants in at company level rather than just the project
• How crowdfunding works and the risks and benefits 
• Work out how Micro Games Funds can help guide your development at the project level
DAVID LOGAN
CEO
AKUPARA GAMES
(WHISPERING WILLOWS, DESERT CHILD, THE METRONOMICON...)
Nailing Kickstarter as a No Name Indie: Lessons Learned from Three Campaigns
• Get the timing right and do the prep to hit your target quickly
• Building a community of supporters that want to see your game made
• Make a pre-launch plan and managing the first 48 hours of your campaign
JAY THOLEN
Lead Artist
DROPSY & HYPNOSPACE 
Deep-Dive into the Publishing Market for Indies: How to Pitch a Game and Get Published 
• The pros and cons of self-publishing and quantifying the practical value a good publisher can bring
• Proven techniques for standing out among the many: What really gets publishers and investors engaged
• Explore the range of options/phases of development and when and why to pitch your game
TIM CHANEY
Founder
AMMO CITY
Former President
VIRGIN INTERACTIVE
Significantly Reduce Risk & Delays on Your Own Games & W4H
• Understand how a simple Risk Estimation tool can help you forecast milestone hurdles & project costs overrunning
• Calculating risk based on team expertise, experience with particular features and general project risk 
• Communicating internally and with W4H clients using simple tools   
HOREA TRINCA
Founder
TRACTOR SET GO
WWII:Operation Sealion
Everything UK Tax & Investment: Drill Down into Ideal Company Structures, Video Games Tax Relief & Investment Schemes 
• Set the business up to win and create shareholders’ agreements that reward you 
• Get certified for Video Games Tax Relief in the UK
• Get your business investment ready and explore how to make the most out of Small & Enterprise Investment Schemes  

NICK WATTERSON
Audits & Accounts Manager (The Go-To-Video-Games-Guy) 
ALLIOTTS
We poll you every month, you tell us what you need and we find the experts and know how to to support you with it 
EVERYTHING MARKETING
5,000 Loyal Supporters are Worth More Than 50,000 Luke-Warm Follower: Build a Real Community of Supporters!
• The power of creating real supporters that like you and what you’re doing versus collecting numbers on social media
• Who are you and what do you stand for?
• Create an authentic communication style with clear calls for actions across all platforms
• Understand what community building looks like as a daily practice
THOMAS BRUSH
Founder
ATMOS GAMES 
(PINSTRIPE, Coma & ONCE UPON A COMA)
How Indie Marketing is Done All Wrong: Build a Marketing Strategy that’s Pure Indie
• Establishing why it does not work to copy and paste marketing plans from AAA studios or bigger games?
• Understanding the discoverability issues and building in marketing from the very beginning of development
• Mapping out a marketing blueprint for your individual games
DR. PETER ZACKARIASSON
Marketing Professor
University of Gothenburg
That marketing guy 
VASA MARKETING
(Author of Video Game Marketing)
Finding Awesome Ways to Connect, Support & Grow the Global Indie Gaming Community
• Innovative ways to match indie games with communities of indie gamers
• Determining the time, money and learning needed to master community building from the outset
• Human-to-Human is the only way forward, no more B2B,B2C or automation in the areas that matter
MARCUS HOWARD
Co-Founder
PROJECT MQ
Leveraging already existing publishing partnerships to maximise the lifecycle of your game sales
• Understanding how to spot games trends and optimise marketing based on hard retail distribution data
• Determining how to spot good talent and how to work with that talent to drive unit sales 
• Leveraging already existing publishing partnerships to maximise the lifecycle of your game sales
DAVID CLARK
Managing Director
GREEN MAN GAMING PUBLISHING
Mastering Indie Games PR & Influencers no Matter Your Size, Experience or Budget 
• Put yourself in the shoes of games journalists and see them as human 
• Build a PR plan that starts from your game's conception and see it's through development and launch 
• Understand how the approach for influencers and streamers differs from traditional games press
JAMES KAYE
Director
BIG GAMES MACHINE
The Ultimate Guide to Game Distribution from Big Deals with Sony to Bargain Buckets and Everything In-Between
• Seeing your game through from concept to sales and everything in-between
• Maximizing the revenues during each part of your game’s lifecycle including retail, digital, platform holders….
• Techniques for negotiating multiple and varied distribution deals in a very crowded indie market place
• Deep-dive into establishing, building and maintaining great working relationships with platform holders, like Steam
HOWARD NEWMARK
Sales Director
ICEBERG INTERACTIVE
Explore How Your Indie Games Can Capture Meaningful Attention in 3 Seconds on Snapchat! 
• Learn more about the platform, audience and ad products that make Snapchat a unique and effective place to grow your business 
• Explore the compelling ways your Indie Games can be discovered across the platform
• Understand how to get the most out of Snapchat’s audience to reach Indie Gamers across the world 
SAM BEVAN
Sam Bevan, Global Online 
Snapchat Inc.
State of Play for P2P, Platforms and Game Genres from 2018 and Beyond
• Use the data for console & PC growth in 2017/18 to make better game decisions 
• Assess the size, budget and receptivity to new games of your target audience and channel strategy
• Scope out the best publishers and channels to get you to your target audience
DAVID COLE
Owner
DFC INTELLIGENCE
Use Data to Outsmart Your Competitors: Find the Best Global Markets for Your Game (on a Budget)
• Why you need to think strategically when planning your go-to-market strategy
• Find the best global markets for your games for maximising ROI & use free tools and resources to find strategic opportunities that your competitors missed
• Get strategic with your game audience analysis and channel strategy
DAVID LAKRITZ
CEO
LAI GLOBAL GAME SERVICES
Build a Remarkable Game that the Video Game Community Loves: Test your Game Concept First 
• Determine how to get your game concept to a video/demo quickly
• How to know when you should keep, or when you should kill, your project
• Identify & build the key wow factors into your video 
• Test early and see what your community has to say 
RICK DAVIDSON
Partner
GameDev.tv
Going Global with Indie Games – The Role of Culturalization in Maximizing Your Game's International Reach
• Why you need to think strategically when planning your go-to-market strategy
• Find the best global markets for your games for maximising ROI
• Use free tools and resources to find strategic opportunities that your competitors missed
• Get strategic with your game audience analysis and channel strategy
KATE EDWARDS
CEO & Principal Consultant
GEOGRIFY
Board Member
TAKE THIS
Optimizing The Long-Tail of Game Distribution: A New Model - the Netflix of Indie Games 
• Working out how to maximize revenue for your games long-term through distribution 
• Exploring Jump and the model created to drive indie game usage and sales 
• Exploring licensing and payment models for different distribution channels 
ANTHONY PALMA
Founder & CEO
JUMP
Maximize Independent Game Discoverability for Your Independent Video Games: Microsoft – ID@Xbox Perspective 
• Building a narrative around you, your game and where you’re going as Rule No.1 of community building
• Strategies for forming relationships with indie dev community, content creators and media
• Understand what ID@Xbox does for independent games developers to increase their reach
GLENN GREGORY
Senior Global Product Manager
MICROSOFT - ID@Xbox
50+ (and growing monthly) highly focused business case studies to support you in the strategy, money & marketing of your games 
EVERYTHING NEW INDIE DEV
How University of Falmouth’s Launchpad Programme is Funding and Developing the Next Generation of Games Studios in the United Kingdom
• Exploring Launchpad’s incubator model and the potential for great growth in video game innovation and development in the UK
- Determining what is needed for successful entrepreneurs starting out in business
- Understanding the end to end process of researching, designing and incorporating a company in order to obtain investment

NICK DIXON
HEAD OF LAUNCHPAD PROGRAMME
UNIVERSITY OF FALMOUTH
Working with ID@Xbox as an Independent Video Games Developer
• Mission, history and purpose of ID@Xbox and how Microsoft works with new, established and big developers 
• Process, timelines and approaches for getting published on Xbox
• Strategy, GaaS, launching features on Day 1 and more 

AGOSTINO SIMONETTA
Regional Lead – EMEA
MICROSOFT - ID@XBOX
How to Use Instagram to Sell More Copies of Your  Game 
• Tips on how to create a truly compelling and powerful Instagram profile
• Strategies to get thousands of new and engaged followers every month
• Easy ways to consistently build strong relationships with your followers
• Tactics for converting fans into people who will actually buy your game
DANIEL DOAN
Digital Marketing Consultant
DANIELDOAN.NET
Don’t be Thirsty, Just Talk to People: Networking that Works 
• Have real and genuine conversations without an agenda 
• Watching body language and focusing on the other person 
• Make sure that urgency does not make you vulnerable to exploitation
RACHEL PRESSER
Proprietress
SONIC TOAD MEDIA & CONSULTING 
Make Money from Small Indie Games: You Don't Need a Huge Hit 
• Understand how to make the most of a back catalogue of games and continue to make games 
• Calculate time spent versus income and breakdown by the hour 
• Understand the basics behind running a small indie games business 
JAKE BIRKETT
Owner
GREY ALIEN GAMES
Create an Awesome Community Building Marketing Strategy and Deliver It! 
• Explore the top 3 stumbling blocks for getting your game discovered
• Work out how to map out your marketing plan and build the skills to deliver it on a budget
• Understand how to see what’s working and what’s not and evolve as you go for maximum results
• Find out how to keep your motivation up and deliver what you plan to
TIM RUSWICK
Founder
GAME DEV UNDERGROUND
50+ (and growing monthly) highly focused business case studies to support you in the strategy, money & marketing of your games 
Partner

PR 
Partner
Incubator 
Partner
Knowledge Partner
Charity Partner
Advertising Partner
Platform Partner
Publishing
Partner
Knowledge Partners
Copyright 2018 | Deep Dive Online | Privacy and Terms | All Rights Reserved
What’s in it for you as an Indie Dev?
Copyright 2018 | Deep Dive Online | All Rights Reserved