EVERYTHING MARKETING - 2019
Effective Marketing, Community Building & More
Andrew Pappas
Founder
RENGEN MARKETING
Andrew Pappas is the co-founder of RenGen Marketing, an indie dev marketing company which provides consulting and managed marketing services. He is also the host of Indie Game Movement, the podcast that talks about the marketing and business of indie games, interviewing established developers, marketers and other industry veterans. Through these efforts, his mission is to empower and educate indie devs in building a strong and sustainable indie gaming community.
Master Paid Advertising for Indie Games on a Limited Budget
- Debunk some of the myths about Facebook and other paid advertising channels
- Explore the cost per acquisition model versus brand building and awareness
- Understand cost effective strategies for getting gamers to buy your game
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